Friday, April 24, 2015

Types of Online Advertising

Online advertising is means of advertising through which ads are displayed on world wide web (internet). In recent past online advertising has become very popular. Companies who are approaching online advertisement have gained a lot of success because it is an easy way to reach more audience in very short span of time. Now a days even small business owners are also approaching online advertising. There are different types of online advertisements which are mentioned below.

Banner Ads
Banner advertisements are the first form of online advertisement. It is a simple format of advertising. Banners will appear anywhere in the web page. It is basically a graphical image, by clicking on it, it will navigate the browser in to advertisers website. Some banner ads like animated ones will attracts viewers very easily. Banner ads will appear in different sizes and shapes.

Pop-up Ads
Pop-up ads contains a window which has the advertisement. In this type of advertisement a window will pop-up when you open in to one website.

Floating Ads
Floating ads will move across the web page. When user clicks the ad they are navigated to advertises website. Floating ads will appear not more than 30 seconds. When you refresh the site the ad will again show up. Floating ads are very popular because it will grab the attention of users, because of the animation and graphics.

Text Ads
Text ads will contain a few lines of data with a link. It is very difficult to count how many text ads are there in a particular page.

Mobile Advertising
Mobile advertising is nothing but advertising through mobile phones. Now a days most people are using smartphones. So most of the companies are targeting mobile users to advertise their business. Some advertisers are developing applications for mobile users, with that app they are advertising their service/product.

Blog Advertising
Now a days many businesses are having a blog section in their website. By frequently writing blogs, users will get to know about the company and its products. It is better to use this type of advertisement for new launch services and new launch products.

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