Banner Ads Types and Basics

Banner ads or web banners typically are graphical advertisements, which are displayed within a web page. A central ad server generally delivers these. To incorporate forms, buttons, animations, audio, video or other interactive elements and programs banner ads can use the rich media. Different types of banner ads are as follows:

• Frame ads: These are the first form of web banners. These are often called as traditional frame ads. These ads are incorporate by the website publishers by setting aside a particular space on website's page.

• Pop ads: There are two types of pop ads, pop-ups and pop-under. Both ads are open or displayed in a separate new window of the user's web browser. The pop up ads are displayed in a new window of the web browser that opens above the browser. Pop under ads opens under the web browser of the user's main windows.

• Floating ads: The floating ad is also called as overlay ad. It is a rich media type of ad. Over the requested site's content, it appears superimposed. After the preset time period floating ads may become less obtrusive or disappear.

• Expanding ads: is a rich media frame. It changes the dimensions based on a predefined condition like, a predetermined amount of time that a visitor spends on a web page, or the user's mouse movement over the ad, or the user's click on the ad. The expanding ads allow to fit more information into the restricted ad space by the advertiser.

• Interstitial ads: The interstitial ads displays while the user is waiting for the loading of the content or sometimes before the user access the requested content. These are a form of interruption marketing.

• Trick banner ads: The trick banner ads are a type of banner ads which ad copy imitates any screen element that users normally encounter. These are like as a popular application message or an operating system's message. These ads are designed with a view to induce ad clicks. In the initial ad, trick banner ads do not mention anything about the advertiser, so there are form of bait and switch. With the trick banner ads higher than the average click through rate (CTR) is possible, but for deceiving users may resent the advertiser.

The banner ads even come in a different sizes and shapes like print ads. The Interactive Advertising Bureau (IAB) specifies eight banner sizes based on pixel dimensions. Those are micro button 88 x 31 pixels, button 1 with 120 x 90 pixels, button 2 with 120 x 60 pixels, square button 125 x 125 pixels, vertical banner 120 x 240 pixels, half banner 234 x 60 pixels, full banner with vertical navigation bar 392 x 72 pixels, and full banner 486 x 60 pixels.

Dental Implant Procedure

Dental implants are the permanent solution for the people with missing teeth. A small metallic screw is inserted in the jawbone surgically. Unlike dentures, dental implants are fixed and gives you more natural feel and look. This article contains systematic guidance to dental implant procedure, which will help you in giving an idea about what to expect during the surgery.

Steps in Dental Implant Procedure

Step 1: Evaluation/Examination
Dental implant procedure involves thorough examination to see whether you are the candidate for this procedure. Patients with healthy jawbone and good overall health are the candidates for dental implants. Dental implants are not for the people who are chain smokers, who have immune disease like diabetes and hypertension. Dental professional will ask you to undergo certain examinations and X-rays for determining whether you are a suitable candidate or not for getting dental implants.

Step 2: Placing dental implants

The next step in dental implant surgery is placing of dental implants. After making your mouth numb, an incision in the gums is made by the surgeon for exposing the jawbone. Then a hole is made in your jawbone (an area where tooth is missing) with the help of a drill. A thin titanium screw/rod is placed which will be acting as a tooth root. A few months after placement of this, screw is required for it to fuse with jawbone. This implant is remained hidden under the gums during this period.
You will be feeling some pain after this procedure. Often the pain is mild, but still the discomfort level depends on the person.

Step 3: Replacing protective screw with metal healing cap

After the implants have fused with the jawbone, your surgeon after giving anesthesia will make an incision again at the same place where implants were placed in order to expose them. Then the protective screw in the implant is removed and replaced by metal healing cap. This cap appears like a small metal cylinder that will sit above the gum on the implant.

Step 4: Placing Dental Crowns
The final step of dental implant procedure are implant restoration or placing of dental crown. 2 – 3 weeks after surgery follows the process of dental crown. The surgeon will determine whether the titanium implants are properly fused or not. If fused properly, the dental crown will be fixed on the top of the implant.

Dental implant procedure is useful for those who want to replace their teeth to improve cosmetic appeal and better personality.