Online advertising has increased rapidly during the last few years. Companies all round are looking for ways good enough to advertise and small business are in to online advertising for marketing their goods.
Types of online advertising
Web banner advertising: Banners ads are a form of graphic images which differ in subject matter and appearance on all sorts of web pages. Many of the users gets attracted due to this graphical representation and directs them to the main web site of that product.
Pixel advertising: Pixel advertising are the newest and popular in advertising. The cost of the advertisement is calculated on the basis of number of pixels it occupies and can be one of the cost effective ways for marketing your site.
Promotional advertising: It is tool for residing the buyer with the idea for buying the product. There are multiple ways of promotional advertising such as contests, flyers, freebies, discount coupons etc.
Mobile advertising: It is one of the most indispensable form for a successful online marketing strategy as the use of mobile is in increasing demand.
Various strategies of online advertising
Search engine optimization: It is the process of creating own website and blog for your company for ranking it higher on search engines when internet users search for specific key words.
Types of online advertising
Web banner advertising: Banners ads are a form of graphic images which differ in subject matter and appearance on all sorts of web pages. Many of the users gets attracted due to this graphical representation and directs them to the main web site of that product.- Pop up ads: In this a new window opens parallel with the existing window where by the advertisement id display completely.
- Floating ads: It is one kind of advertisement where an ad move or float across the screen above the contents. Users may go clicking the ad and visit the web site.
- Wall paper advertisement: This is one popular type of advertisement which appears and changes the background of the website.
Pixel advertising: Pixel advertising are the newest and popular in advertising. The cost of the advertisement is calculated on the basis of number of pixels it occupies and can be one of the cost effective ways for marketing your site.
Promotional advertising: It is tool for residing the buyer with the idea for buying the product. There are multiple ways of promotional advertising such as contests, flyers, freebies, discount coupons etc.
Mobile advertising: It is one of the most indispensable form for a successful online marketing strategy as the use of mobile is in increasing demand.
Various strategies of online advertising
Search engine optimization: It is the process of creating own website and blog for your company for ranking it higher on search engines when internet users search for specific key words.
- Increase the number of appropriate inbound links for your website to boost up the search rankings further.
- Relevant information can be posted to your website in online communities and forums.
Free online directories: All the business situated locally list up in the online business directories relating to specific industry or both.
- They rely on revenue generated by advertising for being profited.
- The online service directories will be glad to list you company in for free but an initiative have to be taken for reaching out them.
Banner swapping: Plan out for banner swapping strategically to partner out with businesses that have wide reach in the target market.
Social media: It is one powerful tool for facilitating a two way communication between the customers and your company.
Social media: It is one powerful tool for facilitating a two way communication between the customers and your company.
- Use the social media outlets to send advertising messages, obtain feed back from customers, go announce promotions and events, share stories and images of excellent promotions and establish public relations activities.
By knowing about the tools and strategies of internet advertising companies direct larger resources towards improving their service or product. Businesses should keep up with the emerging technologies such as mobile and applications.
