Disadvantages Of Offline Marketing

Advantages and disadvantages of any product are like two sides of coin. It is a fact that if few things have advantages then they also have few disadvantages. If some one is planning about marketing for product or service through offline marketing methods then it will be better to understand advantages and drawbacks of theses process. There are following disadvantages of offline marketing:

• Limitation in Audience Reached – An online marketing is capable to give business as global exposure but offline marketing is limited in terms of the circulation of newspaper or magazine, television, radio station, etc.
• High Marketing Cost – Advertisement through this method is quite expensive. It is all because advertisement in this process mainly done by print or via live broadcasting means like television.
• Limited Accessibility – Offline is traditional method of marketing so quick accessibility is limited. As compare to online marketing it is very slow because in online marketing visitors or customers can contact immediately using email, telephone, or even by a chat box.
• Time Frame – Time constraint is a common offline marketing disadvantages. It is too slow because online sites operate 24 hours but offline marketing are limited for a certain period of time.

These are the major disadvantages of offline marketing but they can be eliminated with proper planning. Proper knowledge of marketing and correct decision at right time