Objectives of Banner Ads

Banner ads are usually rectangular boxes that appear on web pages. A hyper link is inserted to the rectangular box which navigates the browser to the advertisers site by clicking on the banner ad.  It is an inexpensive way of advertising.

Advertising objectives are necessary for any advertisement plan because objectives will help any business to achieve success. For that one needs to set targets and try to succeed in it. Objectives will help in monitoring success.

Objectives of banner ads:
Branding
Branding is an important factor for any business. When people want to buy a product or service they will go for a familiar brand. Therefore, it is very clear that businesses have to create brand value. When it comes to branding, products, service, logo, advertising methods and techniques, are very important to improve brand name in the market. So if businesses concentrate on how to build their brand name in the market, it will help them in reaching to a wider audience. This will automatically help them in targeting more and more customers for their product or service.

Traffic building
After creating a website a business in looking for visitors. The more the site gets visitors the more the traffic the site will get and it will become popular. Banner ads are very helpful to increase traffic of a website. Getting traffic from banner ads is called click through. Because users visit advertisers site by clicking on banner ad.

Understanding the market
When developing banner ads it is important to understand the market and get a grip of it. Because you need to know how, where and what type of audience you want to target.

Qualified leads
Qualified leads are very important because just clicking and visiting the advertisers site is not at all beneficial for advertiser. So it is necessary to measure the count of people who have seen the advertisement and have purchased the product/service. This count is called as qualified leads.

Define targets
Targets should be clearly defined, it should be very clearly like what you want to achieve with marketing campaigns.

Types of Online Advertising

Online advertising is means of advertising through which ads are displayed on world wide web (internet). In recent past online advertising has become very popular. Companies who are approaching online advertisement have gained a lot of success because it is an easy way to reach more audience in very short span of time. Now a days even small business owners are also approaching online advertising. There are different types of online advertisements which are mentioned below.

Banner Ads
Banner advertisements are the first form of online advertisement. It is a simple format of advertising. Banners will appear anywhere in the web page. It is basically a graphical image, by clicking on it, it will navigate the browser in to advertisers website. Some banner ads like animated ones will attracts viewers very easily. Banner ads will appear in different sizes and shapes.

Pop-up Ads
Pop-up ads contains a window which has the advertisement. In this type of advertisement a window will pop-up when you open in to one website.

Floating Ads
Floating ads will move across the web page. When user clicks the ad they are navigated to advertises website. Floating ads will appear not more than 30 seconds. When you refresh the site the ad will again show up. Floating ads are very popular because it will grab the attention of users, because of the animation and graphics.

Text Ads
Text ads will contain a few lines of data with a link. It is very difficult to count how many text ads are there in a particular page.

Mobile Advertising
Mobile advertising is nothing but advertising through mobile phones. Now a days most people are using smartphones. So most of the companies are targeting mobile users to advertise their business. Some advertisers are developing applications for mobile users, with that app they are advertising their service/product.

Blog Advertising
Now a days many businesses are having a blog section in their website. By frequently writing blogs, users will get to know about the company and its products. It is better to use this type of advertisement for new launch services and new launch products.

Online Advertising: Types and Strategies

Online advertising has increased rapidly during the last few years. Companies all round are looking for ways good enough to advertise and small business are in to online advertising for marketing their goods.

Types of online advertising
Web banner advertising: Banners ads are a form of graphic images which differ in subject matter and appearance on all sorts of web pages. Many of the users gets attracted due to this graphical representation and directs them to the main web site of that product.

• Pop up ads: In this a new window opens parallel with the existing window where by the advertisement id display completely.

• Floating ads: It is one kind of advertisement where an ad move or float across the screen above the contents. Users may go clicking the ad and visit the web site.

• Wall paper advertisement: This is one popular type of advertisement which appears and changes the background of the website.

Blog advertising: Personal blogs are trending these days for advertising their products and making profit out of it. This strategy works in and helps in attracting the customers. It is relevant new products, news makers and new launches.

Pixel advertising: Pixel advertising are the newest and popular in advertising. The cost of the advertisement is calculated on the basis of number of pixels it occupies and can be one of the cost effective ways for marketing your site.

Promotional advertising: It is tool for residing the buyer with the idea for buying the product. There are multiple ways of promotional advertising such as contests, flyers, freebies, discount coupons etc.

Mobile advertising:  It is one of the most indispensable form for a successful online marketing strategy as the use of mobile is in increasing demand.

Various strategies of online advertising
Search engine optimization: It is the process of creating own website and blog for your company for ranking it higher on search engines when internet users search for specific key words.

• Increase the number of appropriate inbound links for your website to boost up the search rankings further.
• Relevant information can be posted to your website in online communities and forums.

Free online directories: All the business situated locally list up in the online business directories relating to specific industry or both.

• They rely on revenue generated by advertising for being profited.
• The online service directories will be glad to list you company in for free but an initiative have to be taken for reaching out them.

Banner swapping: Plan out for banner swapping strategically to partner out with businesses that have wide reach in the target market.

Social media: It is one powerful tool for facilitating a two way communication between the customers and your company.

• Use the social media outlets to send advertising messages, obtain feed back from customers, go announce promotions and events, share stories and images of excellent promotions and establish public relations activities.

By knowing about the tools and strategies of internet advertising companies direct larger resources towards improving their service or product. Businesses should keep up with the emerging technologies such as mobile and applications.

Banner Ads Types and Basics

Banner ads or web banners typically are graphical advertisements, which are displayed within a web page. A central ad server generally delivers these. To incorporate forms, buttons, animations, audio, video or other interactive elements and programs banner ads can use the rich media. Different types of banner ads are as follows:

• Frame ads: These are the first form of web banners. These are often called as traditional frame ads. These ads are incorporate by the website publishers by setting aside a particular space on website's page.

• Pop ads: There are two types of pop ads, pop-ups and pop-under. Both ads are open or displayed in a separate new window of the user's web browser. The pop up ads are displayed in a new window of the web browser that opens above the browser. Pop under ads opens under the web browser of the user's main windows.

• Floating ads: The floating ad is also called as overlay ad. It is a rich media type of ad. Over the requested site's content, it appears superimposed. After the preset time period floating ads may become less obtrusive or disappear.

• Expanding ads: is a rich media frame. It changes the dimensions based on a predefined condition like, a predetermined amount of time that a visitor spends on a web page, or the user's mouse movement over the ad, or the user's click on the ad. The expanding ads allow to fit more information into the restricted ad space by the advertiser.

• Interstitial ads: The interstitial ads displays while the user is waiting for the loading of the content or sometimes before the user access the requested content. These are a form of interruption marketing.

• Trick banner ads: The trick banner ads are a type of banner ads which ad copy imitates any screen element that users normally encounter. These are like as a popular application message or an operating system's message. These ads are designed with a view to induce ad clicks. In the initial ad, trick banner ads do not mention anything about the advertiser, so there are form of bait and switch. With the trick banner ads higher than the average click through rate (CTR) is possible, but for deceiving users may resent the advertiser.

The banner ads even come in a different sizes and shapes like print ads. The Interactive Advertising Bureau (IAB) specifies eight banner sizes based on pixel dimensions. Those are micro button 88 x 31 pixels, button 1 with 120 x 90 pixels, button 2 with 120 x 60 pixels, square button 125 x 125 pixels, vertical banner 120 x 240 pixels, half banner 234 x 60 pixels, full banner with vertical navigation bar 392 x 72 pixels, and full banner 486 x 60 pixels.

Factors Affecting Online Video Ad Growth in US – eMarketer Findings

Online video advertising is one of the competent features of internet advertising. eMarketer, a company involved in publishing data, analysis and insights on digital marketing, finds that online publishers expected favorable online video ad growth in the United States. As per the online video ad network Brightroll, publishers are more focused on digital video advertising. About 62% of the survey respondents estimate that it contributes maximum revenues in 2012.

From the survey, certain factors which affect the growth of online video ad growth were found. Some of them include:

• Standardization
• Technical implementation
• Interruptive nature of the video
• Cost
• Integration with third parties

About 42% of the respondents believed that lack of standardization is the main barrier for the growth of online video ads. This is very much true when considering the vast number of networks, video players and providers in the online space. Interruptive nature of online video advertisement disrupts the interest of the user and is another considerable factor which has an impact on the video ad growth. This was supported by about 39% of the respondents of the study.

About 31% and 26% of the respondents expressed challenges of technical implementation and integration with third parties as the barriers of its growth. 20% of them considered each lack of advertisers and metrics inhibiting its progress.

Another important factor to be considered is the cost. While the Brightroll findings for the first quarter of 2011 revealed cost as the most prohibitive factor of online video ad growth, about only 17% of the survey respondents found it as a deterrent. As per the findings of the first quarter of 2011, high price of video (33%), limited reach of online video (22.3%), lack of targeting capabilities (15.2%), ad format limitations (9.8%), poor inventory quality (9.8%) and others (9.8%) constituted the factors limiting the development of online video ad growth. However, online publishers are found to be optimistic about the growth of this advertising sector by next year.